NOYB accuses German political parties of violating GDPR

Civil rights group, NOYB (abbr. for “none of your business”), founded by activist Max Schrems, filed complaints in Berlin against Germany’s major political parties claiming violation of General Data Protection Regulation (GDPR) during the 2021 election campaign. The goal is to stop the microtargeting of online political advertising and its processing, a practice that has become widespread, including in the UK and US. GDPR does protect the data of people’s political views.

This follows a vote last month by the European Parliament to ban political microtargeting on online platforms.

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Consumers Pay Less Attention to Brand Purpose Than You May Think: GfK Study

March 28, 2023

The European Commission has published new rules penalizing companies for false environmental claims, although some critics say the rules are too watered down to matter.  But maybe companies don’t need to make the claims at all: GfK found that more than half of consumers couldn’t name any brand that is working to improve the environment, and that companies with poor records are viewed as favorably as companies with good ones.  Go figure.

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Hackers steal 7.9M ANZ driver license numbers

March 28, 2023

Australia has been the target of major data breaches in recent months and now a massive records hack has been announced by consumer finance group, Latitude Group Holdings.  Included are numbers from nearly 8 million Australian and New Zealand driver’s licenses, 53,000 passport numbers, and more than 6 million customer records. This ranks as one of Australia’s biggest data thefts, after Singapore Telecommunications’, Optus’ and Medibank’s.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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