NOYB accuses German political parties of violating GDPR

Civil rights group, NOYB (abbr. for “none of your business”), founded by activist Max Schrems, filed complaints in Berlin against Germany’s major political parties claiming violation of General Data Protection Regulation (GDPR) during the 2021 election campaign. The goal is to stop the microtargeting of online political advertising and its processing, a practice that has become widespread, including in the UK and US. GDPR does protect the data of people’s political views.

This follows a vote last month by the European Parliament to ban political microtargeting on online platforms.

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Consumers Pay Less Attention to Brand Purpose Than You May Think: GfK Study

March 28, 2023

The European Commission has published new rules penalizing companies for false environmental claims, although some critics say the rules are too watered down to matter.  But maybe companies don’t need to make the claims at all: GfK found that more than half of consumers couldn’t name any brand that is working to improve the environment, and that companies with poor records are viewed as favorably as companies with good ones.  Go figure.

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Hackers steal 7.9M ANZ driver license numbers

March 28, 2023

Australia has been the target of major data breaches in recent months and now a massive records hack has been announced by consumer finance group, Latitude Group Holdings.  Included are numbers from nearly 8 million Australian and New Zealand driver’s licenses, 53,000 passport numbers, and more than 6 million customer records. This ranks as one of Australia’s biggest data thefts, after Singapore Telecommunications’, Optus’ and Medibank’s.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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