noyb privacy activists take aim at cookie banners

noyb (a.k.a The Center for Digital Rights – and short for “none of your business”), the NGO led by Max Schrems, sent 270 complaints to websites that used cookie banners deemed non-compliant with GDPR. This is after the group alerted sites and gave a 60-day grace period to change banners before making public complaints. This is the same group that in 2021 got regulators in Austria & France to declare Google Analytics’ data transfers illegal.

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Meta & Google face off with Australia

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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