Consumers Love Personalized Ads: Adweek Study

This Adweek report sponsored by Viant starts on the sad note that 73% of consumers feel they see too many ads.  But things pick up when 65% say they feel good – including 27% who feel very good – when they see ads that feel personalized to their specific needs.  Then it gets better: 63% pay more attention to personalized messages.

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Most Believers Don’t Fully Trust Conspiracy Theories: Ipsos MORI Report

December 7, 2021

I saved the best for last: social media isn’t destroying society after all!  Ipsos MORI did find that “nuanced” belief in conspiracy theories is more widespread than you ever imagined, which I’ll admit is upsetting.  But they also report that TV news and tabloid newspapers are equally responsible for spreading them (at least in the UK).  So go ahead and buy all the Facebook ads you want.

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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