One-Quarter of Americans Are Online Almost Constantly: Pew Research Center

Consumer behavior is an especially rich source of obvious results. GlobalWebIndex tells us that 94% of internet users now own a smartphone, 16-24-year olds are the most active mobile users, and Android is the dominant operating system globally. Pew Research found that 26% of Americans are online almost constantly. My personal favorite is a HRC Retail Advisory report that 95% of consumers want to be left alone while shopping. These people make my job so easy. Obviously.

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Nift Raises $16.5 Million to Help Local Merchants Share Customers

April 3, 2018

Sorry about yesterday’s newsletter. We don’t know who gave Jamie the password. Back to real news. Here’s a $16.5 million Series A funding from Nift, which helps local businesses help each other by providing customers of one business with gift cards for another near-by business. If you squint hard enough, you can see this as part of the trend towards rewarding customers directly for use of their data.

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TiVo Makes Viewership Data Available through Tru Optik

March 30, 2018

Worried you won’t be able to target individuals based on their data? Relax; that future isn’t here yet and, in fact, the options are growing. TiVo, whose cute little boxes quietly track TV viewing in more than 2 million households, just announced it will share the information with Tru Optik’s OTT Marketing Cloud, allowing advertisers to build custom segments based on TV viewing habits and even to retarget TV ads at specific households.

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

September 23, 2022
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