TapClicks automates data flows for marketers and media companies, simplifying order entry, workflow, and analytics. It’s not a CDP but does address some related needs. They just raised $10 million, bringing total funding to $29 million.

Amobee, another adtech firm, has built its own cross-device graph by mapping devices and cookies to households. These can then be targeted through connected TVs and other devices. It has just added more than 60,000 audience segments based on data from more than sixty providers. Marketers can also build segments using their own data.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.