One-Third of Marketers Likely to Replace Their Marketing Automation System This Year: Ascend2 Study
Nearly one-third (31%) of marketers plan to replace their current marketing automation system in the coming year, according to this Ascend2 study. Another 43% are unsure about their plans. Unfortunately, buyers prioritize price (58%) and ease of use (54%) over integration (22%), feature breadth (21%) and feature depth (19%), so their next system isn’t guaranteed to meet their needs, either. Perhaps related: just 22% rate their marketing automation program as very successful.