One-Third of Marketers Likely to Replace Their Marketing Automation System This Year: Ascend2 Study

Nearly one-third (31%) of marketers plan to replace their current marketing automation system in the coming year, according to this Ascend2 study.  Another 43% are unsure about their plans.  Unfortunately, buyers prioritize price (58%) and ease of use (54%) over integration (22%), feature breadth (21%) and feature depth (19%), so their next system isn’t guaranteed to meet their needs, either.  Perhaps related: just 22% rate their marketing automation program as very successful.

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Marketers Want Zero Party Data But Unsure How To Use It: Forrester Survey

April 14, 2022

Targeting data is threatened by new privacy constraints, so 99% of marketers are working to replace it, says this Forrester study for data verification vendor SheerID. Most (85%) see “zero party” data (data that customers share voluntarily, such as survey responses) as critical for effective personalized experiences, but 36% worry that customer answers are not always accurate.  Adding to the challenge: 42% of marketers have access to zero-party data but don’t know how to use it effectively.

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Philippines’ Voyager Innovations bags new funding to hit unicorn status

April 14, 2022

Voyager Innovations, the Philippines’s technology company behind end-to-end money platform PayMaya and neobank Maya Bank, has recently raised US$210 million in funding, bringing its total valuation to unicorn plus status, at nearly US$1.4 billion. Through the funding, the company will use the new funds to launch Maya Bank services, such as savings and credit, which will be offered seamlessly across PayMaya’s platforms for consumers and enterprises, including micro, small, and medium-sized enterprises or MSMEs.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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