CDP Optimove has advanced its steady march towards world domination – or, at least, a comprehensive customer engagement system – with the acquisition of Graphyte, a real-time content recommendation platform. The deal comes four months after Optimove bought mobile personalization vendor Kumulos and less than a year after it raised $75 million to fuel its growth.
Back in the day, retailers relied primarily on the Yellow Pages to help local customers find them. Uberall specializes in the modern equivalent, ensuring firms are listed accurately in online directories, review sites, social media and search engines. In fact, they’re so up to date that they just partnered with Amazon Alexa to connect their clients’ data to voice search requests.
Forget The Bachelor: the matchmaking drama that’s obsessed marketers has been who Netflix would choose to support its advertising sales operation. The series ended yesterday with news that Microsoft got the nod. But don’t fret: the Twitter-Musk soap opera is just ramping up.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.