Oracle’s announcement makes a tantalizing promise to “rethink the CDP market”. But its actual news is that Accenture and Capgemini will deliver CDP support services. You may think that stressing how hard it is to deploy their product would be pretty poor marketing but that’s why they’re Oracle and you’re not.
You probably don’t need evidence that CDPs are here to stay but I’ll share some anyway: Forrester Research has issued its first CDP Wave. They made some interesting choices, including the set of vendors and a focus on B2B CDPs. But it’s a start. You can download a free copy courtesy of Leadspace, which Forrester ranked as a leader.
InMoment analyzes customer and employee feedback from surveys, call center transcripts, social media, and other sources. They’ve just added real-time emotion detection to the mix, including the ability to activate workflows, coaching and case management. I’d say I’m excited but they already know.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.