Organizations are prioritizing security over privacy technologies, the International Association of Privacy Professionals and TrustArc found in another study. Fewer than 50% have bought or plan to buy consent management or de-identification systems, while more than 75% have or plan to buy secure enterprise communications or network activity monitoring.
Bidalgo, which offers AI-assisted media buying for app marketers, has added an AI-based service to analyze ad creative and recommend changes that will improve results. The system evaluates the impact of variables including images, colors, promotions, contrast, concepts, and copy. It doesn’t actually generate new creative but will write a brief to guide in-house or agency teams. Good to know humans are still good for something, even if it’s just following orders.
A petty consistency may be the hobgoblin of small minds but I’ll give you a third funding item regardless. Points, which uses AI to assign credit risk to people without bank accounts, has raised $8 million seed funding. Points says it’s claims to be the “the first truly scalable blockchain data collaboration protocol for better credit scoring and inclusive finance” a claim that narrow enough to be true. Blockchain!
A cookieless DMP? Sounds crazy, no? Yet here is our little village of…oh wait, sorry. Too much musical theater. What I meant to say is that ArcSpan calls itself a DMP but, unlike the traditional kind, builds and sells segments based on page contents and custom audience attention metrics. This lets publishers charge more for impressions that are not tied to addressable individuals. Radical!