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Bidalgo Uses AI to Guide Ad Creative

Bidalgo, which offers AI-assisted media buying for app marketers, has added an AI-based service to analyze ad creative and recommend changes that will improve results. The system evaluates the impact of variables including images, colors, promotions, contrast, concepts, and copy. It doesn’t actually generate new creative but will write a brief to guide in-house or agency teams. Good to know humans are still good for something, even if it’s just following orders.

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Treasure Data CDP to be Bought by ARM Holdings for $600 Million: Bloomberg Report

July 31, 2018

CDP Treasure Data is set to be bought by chip designer ARM Holdings for around $600 million, according to an unconfirmed Bloomberg report. It’s part of ARM’s strategy for Internet of Things. Treasure Data is especially good at dealing with large streams of semi-structured data, such as IoT devices produce. ARM, a SoftBank subsidiary, licenses semi-conductor chip designs and related intellectual property to semi-conductor manufacturers. Presumably that’s who they expect will use Treasure Data.

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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