Let’s look at some location-related items. Here’s a new self-service platform for location-based advertising from GroundTruth, which says it sees two-thirds of U.S. smartphone users. Just sign up, register a credit card, and start targeting ads to people near a specific location. Lots of possibilities here. I wonder if they take payment in rubles?

Finally, Adobe and Econsultancy have just released the 2018 edition of their long-running and always-insightful Digital Trends report.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.