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Meet APRA – maybe the future US law

April 16, 2024
The US may have moved closer to a federal privacy bill with the newly fashioned American Privacy Rights Act (APRA). The bipartisan bill introduced by Washington State lawmakers, one a Democrat and the other a Republican, draws on US state privacy laws and on tenets of GDPR. It posits a private right of action for recourse against companies for non-deletion of data or not obtaining proper consent, a right for individuals to opt out of ads, and the right to prevent transfer or sale of their data.
CDPI Privacy Newsletter

Children’s Privacy: Meta to use AI to find & blur nude photos…protect children

April 16, 2024
Upping the game to protect minors, Meta is developing an AI “nudity protection” tool to use on Instagram. This after the company faced legal charges of exploiting young users to encourage use of their platforms despite knowledge that it harms mental health. The “sexploitation” protection mechanism will find and blur images containing nudity that were sent to minors, and then let recipients choose whether to see the images.  Not sure this is reassuring….
CDPI Privacy Newsletter

DoubleVerify to Support Brand Safety on New TikTok Features

April 15, 2024
DoubleVerify will support TikTok’s new Inventory Filters – Vertical Sensitivity and Category Exclusion — providing brand safety and suitability measurement across 16 new categories of potentially sensitive content. The media effectiveness platform aims to ensure promotions are aligned with suitable content on the platform. This follows DoubleVerify’s January move to support Facebook Feed and Instagram Reels.
CDPI Newsletter

Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024
Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.
CDPI Newsletter