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Africa-focused VC firm TLcom Capital has expanded its deal flow generation into the pre-seed area while also starting to target Egyptian ventures. Founded in 1999 and with offices in Lagos, Nairobi and London, TLcom has US$350 million of assets under management across Africa and Europe, and in January 2022 announced the first close of its US$150 million TIDE Africa Fund II.

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Oracle cloud infrastructure has launched OCI dedicated region for India market to offer public cloud services to customers on their premises. The new offerings will help customers offer data sovereignty, latency and data residency.

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Salesforce has announced an investment of $2 million in direct company donations to over 22 nonprofits across India. These grants are going to impact 4000 individuals.

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Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence. Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management. The company has more than 1,000 global clients across Europe and South America.

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Voyantis, which calls itself a “prediction-based growth platform” has launched with a machine learning product that uses customer value predictions to optimize advertising campaigns and tailor individual customer treatments. What’s special is the predictions are updated more or less continuously, enabling quicker reaction to behaviors than usual. The company also announced it has $19 million in seed funding.

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The data business is infinitely fascinating, amirite? So you’ll be excited to learn that two firms which track consumer purchases are merging. NielsenIQ specializes in measuring fast-moving consumer goods, while GfK collects data about consumer durables purchases. Both are majority-owned by private investment firms, which will retain shares in the combined operation.

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Will the metaverse rescue marketers from the loss of third-party cookies and device tracking? Perhaps you scoff the metaverse doesn’t actually exist. That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel. Pioneering? Optimistic? Delusional? Take your pick.

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Contextual advertising is a more realistic option to replace cookie-based targeting. Sadly, this Nielsen study finds that contextual data alone is among the least valuable signals for delivering return on investment, although it does help in combination with other factors. Their conclusion is based on multi-touch attribution studies, which find that individual-level purchase data and look-alike models work best.

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Comcast Advertising took another reality-based approach to media optimization, analyzing more than 20,000 multi-screen TV campaigns to see what’s working. Their chief conclusion was the budget optimal mix is 20-30% streaming with the rest going to linear TV. There some other intriguing data about the growth in programmatic and audience-based buying, but they show percentages without base values so it’s tough to assess.

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While having location data is quite valuable to Google, the company announced it will begin automatically deleting location history when it deems there could be personal risks. This includes visits to abortion, weight loss and cosmetic surgery centers, and to fertility clinics. Google is also making it easier to delete data from app logs, and it has committed to transparency and advocacy to not divulge excessive personal information in instances of governmental or law enforcement requests.

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An anonymous hacker claims to have the records of one billion Chinese residents that were obtained from Shanghai’s police database, and is offering it for sale for approximately $200,000. While neither authorities nor hacker contact information have confirmed the claim so far, it comes just when China has promised enhanced data protection.

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The US Department of Health & Human Services Office for Civil Rights (HHS OCR) published privacy guidelines to address HIPAA compliance concerns following the Dobbs abortion decision. It clarifies that providers are not required to disclose protected private medical information to third parties, and it addresses when HIPAA, which protects medical information, allows for disclosure. This comes at a time when a number of states are considering passing abortion legislation. President Biden is said to be planning to formally ask the Federal Trade Commission (FTC) to act to help protect women's abortion rights.

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