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Exemplary on privacy? If you are and your focus is edtech, you might qualify for the new Common Sense Privacy Seal. Awarded by Common Sense Privacy, a spinout of Common Sense Media, the certification is awarded to identify companies that provide the best products and tools that prioritize privacy, including for data protection, third-party tracking and commercial profiling. It is intended to help consumers and schools with their buying decisions.

CDPI Privacy Newsletter

CDPI Privacy Newsletter

The company had denied there was a breach to Oracle Cloud, which was technically true as the data was held in an older version called Oracle Classic.

CDPI Privacy Newsletter

Business can comply using direct integration, third party tools, or passing consent signals in a TCF 2.0 string or via a CMP.

CDPI Privacy Newsletter

Developing human-like intelligence in machines is all very well, but it leads to the development of human-like failings too. Social engineering can prompt agents to share funds or sensitive data, according to new reports; they can be hacked too, if not properly secured. A recent incident saw a cryptocurrency user trick an agent named Freysa into sending $50,000 to their account from a prize pool it was managing.

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Google is introducing a feature that will automatically extract brands’ marketing content to raise their profile across all Google products including Search, Shopping and Maps. The advantage is that Google will employ marketing content that has already been created. Brands can opt out at the Merchant Center.

CDPI Newsletter

Not only is Google partnering with Roblox on immersive ads, DoubleVerify is jumping in to provide measurement. DoubleVerify, which has a long record of tracking ad metrics in gaming environments, is partnering with Roblox to provide advertisers with measurement across Roblox’s global inventory including image and video ads. Did we mention Roblox has some 85 million daily users?

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Global holding company WPP has acquired data collaboration platform InfoSum which will join WPP’s media investment arm GroupM. An integration with AI-powered marketing OS WPP Open will allow customers to supplement their first-party data with signals available through InfoSum. Again, a holding company doubles down on its commitments to data and AI (see Publicis’ acquisition of Lotame).

CDPI Newsletter

Warehouse-centric CDP Hightouch now has a centralized control panel for cross-channel campaign management. The Marketer Homepage allows the creation, tracking and measurement of campaigns in one view. It also brings data and marketing teams together allowing users to toggle between “data” and “marketing” views.

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Step aside, retail media: the Next Big Ad Channel may be online games. Google Immersive Ads is partnering with online game platform Roblox to grow opportunities like Rewarded Video ads. Immersive Ads are also being expanded across Google AdMob and Ad Manager.

CDPI Newsletter

President Trump was too busy starting a trade war yesterday to keep his promise of announcing a new owner for TikTok. Amazon reportedly joined the clown car of bidders. What the Chaos Monkey does next is anyone’s guess, since neither law nor logic seem to apply.

CDPI Newsletter

Composable CDP GrowthLoop has launched a Compound Marketing Engine which deploys AI agents, built natively on a company’s data cloud, to compose audience segments, trigger omnichannel campaigns, measure performance and optimize. Although GrowthLoop describes this as a “fundamentally new approach” to marketing, there do seem to be a lot of marketing agents out there. Then again, GrowthLoop’s agents give marketers “superpowers,” so that’s special.

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