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CDP Blueshift has launched a new Shopify App Integration allowing ecommerce Shopify users to synchronize customer data, shopping behavior, and transactional information with the Blueshift platform. Using Blueshift’s personalization and cross-channel orchestration capabilities, Shopify merchants can optimize engagement across email, SMS, web, and mobile channels. Other CDPs with Shopify integrations include Segment, Oracle, and Listrak.

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Two Harvard students have demonstrated the possibility of linking Meta smart glasses with facial recognition technology making it possible to grab personal information about someone just by looking at them. They used a face search engine called Pimeyes and linked an LLM to combine data from a range of people search databases. The Meta Ray Bans 2 used in the experiment look like ordinary eyeglasses: the students described their results as creepy.

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The Tennessee state government couldn’t address gun violence, but did find time to limit adolescents’ access to social media. Their new law, passed last May, prohibits social media companies from allowing under-18 users to create accounts without parental consent and requires them to verify all users’ ages. Tech industry group NetChoice has sued to block the law in federal court, largely on First Amendment grounds.

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Double Meta trouble. First, an EU court backed Max Schrems’ complaint accusing it of violating privacy regarding sexual orientation, so now the company must restrict data it uses for targeted ads in the EU. Secondly, two Harvard students revealed Meta’s Ray Ban smart glasses can, in combination with facial image search technology, be used to identify people on sight, potentially for doxing or for scamming.

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In what may become a telecom industry model, the Federal Communications Commission (FCC) has settled a cybersecurity breach case with T-Mobile agreeing the company will pay a $15.75 million civil settlement and invest $15.75 million more in increased cybersecurity. This resolves T-Mobile breach cases from 2021, 2022 and 2023 and will require it to add zero-trust architecture and multi-factor identification to its networks.

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California’s governor signed a car data privacy law to help protect domestic violence survivors. This, which is one of several new privacy and domestic violence related laws in California, could set a precedent for other states. It states drivers must be able to easily turn off location access and requires automakers to respond promptly to customer requests that are sent with a restraining order that request that another driver’s remote access be turned off.

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The state attorney general sued TikTok claiming the app violates Texas’ Securing Children Online through Parental Empowerment (SCOPE) Act, which came into effect last month. The law restricts social media companies from sharing or selling children’s personal information without parental consent. The suit’s premise, which TikTok refutes, claims a search for a TikTok account reveals a lot of personal data.

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In fact, data reviewed by Wired shows the AI-powered car and truck cameras are capturing images of not just license plates, but also election campaign signs, t-shirt slogans and bumper stickers – often with no license plate in the picture. Why be concerned? Because it can pair that with precise location data and has the potential to be used to infringe on or deter free speech.

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It’s similar to Google’s Timeline and to a “Friends Map” feature Instagram is working on.

CDPI Privacy Newsletter

CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.

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Does AI building campaigns in minutes sound like a threat to marketing jobs? You’d better believe it: Indeed Hiring Lab puts marketing/advertising second (after accounting) on its list of jobs that GenAI is likely to replace. Jobs that require physical presence, like hotel guest services and nursing, are safest.

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Last click attribution is a fact of life for almost 80% of marketers. About 20% believe in it and three-quarters would like to move away, says a study by Emarketer and Snap. Mixed Media Modeling presents itself as a more holistic alternative, but it’s complex and can be hard to implement.

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