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Foursquare has long offered foot traffic data as a way to measure advertising results. It’s now going a step further (see what I did there?) to add actual retail purchase information to the analysis. The new product is called Sales Impact and they describe it, with no apparent intention of wit, as tracing “the full path to purchase.”

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It’s hard to feel sorry for a company that earns $660,000 per minute. But it does seen a little tough that the same week Google started its second U.S. anti-trust trial and was ruled anti-competitive in the UK, it also lost its final appeal of a 2.4 billion euro ($2.7 billion) fine rising from an earlier European Union anti-trust judgment. It’s almost as if regulators have started enforcing their rules.

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Further blurring the already fuzzy line between itself and reality, Roblox last week announced that, starting in early 2025, creators will be able to sell real-world products for real-world money through real-world ecommerce platforms. The first integration will be Shopify.

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Nearly all (99%) of B2B marketers do some type of personalization, says this ON24 report. But don’t be too impressed: most is based on static data such as account segment (52%), named accounts (46%), or persona (38%). Barely over one-third use behaviors such as content requests (37%), contact engagement (35%), and account engagement. The vast majority (88%) plan to use AI to help their personalization programs.

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“Mallas” may sound like innocent shorthand for Kamala Harris supporters or marshmallow lovers, but it actually describes malicious LLMs (large language models). Academics at Indiana University Bloomington found 212 such systems on underground marketplaces, using a mix of open source and commercial platforms. If there’s any good news, it’s that Malla-created phishing content was easier to spot than human-created phishing content.

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Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.

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Fresh off last month’s loss in its search market anti-trust case, Google yesterday started a federal anti-trust trial related to its digital ad business. The outcome could restructure a major portion of the industry. Adding to the fun, the UK Competition and Markets Authority announced its own anti-trust charges against Google’s ad business. UK fines could reach 10% of Google’s annual worldwide turnover.

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The previously-impenetrable protection that Section 230 of the Communications Decency Act provides to social media publishers has begun to crack in the face of attacks on big tech in general and TikTok in particular. An appeals court has ruled that TikTok can be sued over algorithms that recommended harmful content to a ten-year-old. If it stands, some observers see the ruling as almost entirely gutting Section 230 protections.

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Brazil’s Supreme Court has squared off with Elon Musk, upholding its unique ban of X. This follows court accusations Musk’s platform supported the spread of disinformation to illegally influence the country’s presidential election in 2023. While the EU and other countries are also pushing back against disinformation and hate speech on X, none has gone so far as Brazil's outright ban. Now, it's facing Musk pushback on the grounds of free speech. Fine, if you don't mind whether anything said is true.

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The Netherlands’ DPA fined Clearview AI €30.5 million (~$33.7 million), for its “illegal database” of a billion facial images (including of EU citizens) and for continued non-compliance with regulators. This is the largest EU fine to date for US-based Clearview following rulings from other regulators. The company claims that since it has no EU offices, it shouldn’t be subject to GDPR. The Dutch regulator says the company is liable because it collected EU citizen images without consent.

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California’s legislature have sent a number of privacy and AI related bills to the governor for signature, including with rules that would require businesses to provide an opt-out preference signal, reinforcing children’s privacy, and stipulating privacy requirements when there’s a business merger or acquisition.

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Many countries recommend reducing screen time for children. This follows reports of developmental harm, including a recent Jama Pediatrics study which found that “for every additional minute of screen time, children heard fewer adult words, spoke fewer vocalizations, and engaged in fewer back-and-forth interactions.” Now, Sweden has joined countries including Australia, Canada, France, Ireland, and the US in recommending screen-time limits. Sweden opted for strict guidelines, second only to France, including that toddlers up to 2 shouldn’t have any exposure to digital screens. The Swedish recommendations ease for older kids, but still keep numbers low suggesting even teens shouldn’t have more than three hours of screen time a day. What's Swedish for "eye roll?"

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