People and process pains: The strong roots of Australian marketers’ sustained customer data frustrations
Australian Marketers face challenges in reaching organisation-wide consensus on what it means to achieve the 360-degree customer view.
Australian Marketers face challenges in reaching organisation-wide consensus on what it means to achieve the 360-degree customer view.
Australian AgriFood Data Exchange is latest step to connect agricultural supply chain.
Every so often, the New Gods are unexpectedly generous. Today they gave us three pieces of interesting news, despite it being a pre-holiday week. First, Mastercard is buying personalization platform Dynamic Yield from McDonald’s, which itself purchased Dynamic Yield in 2019. The acquisition will join CDP and loyalty system SessionM in Mastercard’s stable of CX services.
Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.