People and process pains: The strong roots of Australian marketers’ sustained customer data frustrations
Australian Marketers face challenges in reaching organisation-wide consensus on what it means to achieve the 360-degree customer view.
Australian Marketers face challenges in reaching organisation-wide consensus on what it means to achieve the 360-degree customer view.
Australian AgriFood Data Exchange is latest step to connect agricultural supply chain.
Every so often, the New Gods are unexpectedly generous. Today they gave us three pieces of interesting news, despite it being a pre-holiday week. First, Mastercard is buying personalization platform Dynamic Yield from McDonald’s, which itself purchased Dynamic Yield in 2019. The acquisition will join CDP and loyalty system SessionM in Mastercard’s stable of CX services.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.