People and process pains: The strong roots of Australian marketers’ sustained customer data frustrations
Australian Marketers face challenges in reaching organisation-wide consensus on what it means to achieve the 360-degree customer view.
Australian Marketers face challenges in reaching organisation-wide consensus on what it means to achieve the 360-degree customer view.
Australian AgriFood Data Exchange is latest step to connect agricultural supply chain.
Every so often, the New Gods are unexpectedly generous. Today they gave us three pieces of interesting news, despite it being a pre-holiday week. First, Mastercard is buying personalization platform Dynamic Yield from McDonald’s, which itself purchased Dynamic Yield in 2019. The acquisition will join CDP and loyalty system SessionM in Mastercard’s stable of CX services.
Customer data and audience management platform Omeda is announcing a new integration with Shopify. This means order, product, and customer data from Shopify being imported directly into Omeda. Users will be able to see Shopify transaction activity in real time, use Omeda Audience Search to view customer order history from a connected Shopify store and use Omeda Audience Builder to create target audiences based on Shopify trends and behavior.