People and process pains: The strong roots of Australian marketers’ sustained customer data frustrations
Australian Marketers face challenges in reaching organisation-wide consensus on what it means to achieve the 360-degree customer view.
Australian Marketers face challenges in reaching organisation-wide consensus on what it means to achieve the 360-degree customer view.
Australian AgriFood Data Exchange is latest step to connect agricultural supply chain.
Every so often, the New Gods are unexpectedly generous. Today they gave us three pieces of interesting news, despite it being a pre-holiday week. First, Mastercard is buying personalization platform Dynamic Yield from McDonald’s, which itself purchased Dynamic Yield in 2019. The acquisition will join CDP and loyalty system SessionM in Mastercard’s stable of CX services.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.