Personalization Isn’t Making Customers Happy: Merkle Report

Fifty seven percent of companies polled in this Merkle study are personalizing experiences in at least five channels and 59% have a consolidated customer profile.  But consumers are not impressed: just 35% say that marketing and advertising meets their needs.  Lots more here on CDP adoption, who’s in charge of CX, and obstacles to using data.

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Nielsen Launches Cookie-Independent Attribution System

February 24, 2021
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