Personalization Isn’t Making Customers Happy: Merkle Report

Fifty seven percent of companies polled in this Merkle study are personalizing experiences in at least five channels and 59% have a consolidated customer profile.  But consumers are not impressed: just 35% say that marketing and advertising meets their needs.  Lots more here on CDP adoption, who’s in charge of CX, and obstacles to using data.

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Nielsen Launches Cookie-Independent Attribution System

February 24, 2021
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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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