Phrasee Sells Majority Stake to Private Equity Fund

There’s no need to worry about robots destroying the world when humans are doing it without any help.  So I’m less intrigued than I once was about Phrasee, which uses AI to create and optimize marketing email, SMS, Web and social media messages. But it’s still worth noting that they just sold a majority stake to capital D, a private equity fund manager based in London.  Expect more private equity deals now that the public markets have pulled back from all-time highs.

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Privacy Notices Build Consumer Trust: The CMO Survey

March 21, 2022

The CMO Survey from Duke Fuqua School of Business is an industry institution, now in its 28th edition since 2008.  The current report has lots of interesting data on privacy, trust, digital spend, and climate change, as well as the usual reports on marketing budgets.  Fun facts: 45% of marketers think privacy notices positively impact customers’ thoughts about their brands, even though 95% think consumers don’t read the disclosures very carefully.

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Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

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