Podcast Listening Up Sharply: Edison Research Report

To hear about LiveRamp’s adventures and other martech news, tune into the weekly Talking Stack podcast featuring MarTech Advisor Editor-in-Chief Chitra Iyer, industry expert Anand Thacker, and CDP Institute’s David Raab. Podcasts are hot: monthly listeners grew from 24% to 32% of the U.S. population from 2017 to 2019, according to Edison Research. Edison also reports that Facebook users fell from 67% to 61% of the population, although Instagram and Snapchat took up most of the slack.

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Clari Spreads Buyer Analytics Across the Enterprise

March 11, 2019

Ah, Spring. A time for change. Right on cue, predictive sales management vendor Clari is changing its scope to include all revenue-related departments. Clari assembles customer and prospect data from multiple corporate systems, generates forecasts and other analytics, and will now share the results with sales, marketing, and customer success teams. It would be a Customer Data Platform if they exposed the data to external systems, but it seems they do not.

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Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

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