Podcast Listening Up Sharply: Edison Research Report

To hear about LiveRamp’s adventures and other martech news, tune into the weekly Talking Stack podcast featuring MarTech Advisor Editor-in-Chief Chitra Iyer, industry expert Anand Thacker, and CDP Institute’s David Raab. Podcasts are hot: monthly listeners grew from 24% to 32% of the U.S. population from 2017 to 2019, according to Edison Research. Edison also reports that Facebook users fell from 67% to 61% of the population, although Instagram and Snapchat took up most of the slack.

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Clari Spreads Buyer Analytics Across the Enterprise

March 11, 2019

Ah, Spring. A time for change. Right on cue, predictive sales management vendor Clari is changing its scope to include all revenue-related departments. Clari assembles customer and prospect data from multiple corporate systems, generates forecasts and other analytics, and will now share the results with sales, marketing, and customer success teams. It would be a Customer Data Platform if they exposed the data to external systems, but it seems they do not.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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