Private investment firms Clearlake Capital and TA Associates are also in a buying mood: just two weeks after purchasing data quality vendor Precisely, they’ve financed its purchase of data governance firm Infogix. In case you forgot: Precisely is the name adopted last June by Syncsort, which had acquired Pitney Bowes’ data software business the preceding December. Don’t worry; this won’t be on the quiz.
As Monty Python never quite said, the thing companies buy apart from martech is more martech. Or so hopes Sitecore, which just extended its martech shopping spree by buying email and marketing automation platform Moosend. The deal complements Sitecore’s recent purchase of the Boxever CDP and e-commerce experience platform Four51.
Google has added chat agent assistance to its Contact Center AI platform. The new services will suggest responses to customer behaviors and recommend information to send to customers who need help. Did you know that Google had a contact center product?
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.