Private investment firms Clearlake Capital and TA Associates are also in a buying mood: just two weeks after purchasing data quality vendor Precisely, they’ve financed its purchase of data governance firm Infogix. In case you forgot: Precisely is the name adopted last June by Syncsort, which had acquired Pitney Bowes’ data software business the preceding December. Don’t worry; this won’t be on the quiz.
As Monty Python never quite said, the thing companies buy apart from martech is more martech. Or so hopes Sitecore, which just extended its martech shopping spree by buying email and marketing automation platform Moosend. The deal complements Sitecore’s recent purchase of the Boxever CDP and e-commerce experience platform Four51.
Google has added chat agent assistance to its Contact Center AI platform. The new services will suggest responses to customer behaviors and recommend information to send to customers who need help. Did you know that Google had a contact center product?
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.