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Price and Service Beat Personalization as Loyalty Drivers: Zendesk Survey

One of our favorite points to repeat is that consumers care less about personalization than value. This Zendesk report makes it yet again, finding that vastly more consumers say price (62%) and service (57%) make them feel loyal to a brand, than personalization and promotions (27%). In fact, 23% said they don’t want any personalization at all.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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