Product-led growth methods, such as freemium and free trial systems, are the latest silver bullet. This OpenView report doesn’t exactly challenge the trend, but it does show it works better in some situations than others. Did you know that activation rates are twice as high for single-user products than products requiring collaboration?
Artificial intelligence is often said to be more widespread than people recognize. Accenture took a close look and concluded that 63% of companies are still just experimenting with AI, and only 12% are using it well enough to gain competitive advantage. Lots of good advice and interesting detail here – well worth a look. Or have a robot read it for you.
Salesforce has new AppExchange partners for its CDP, including Annalect, Acxiom, Criteo, LiveRamp, MediaMath, Metarouter, Neustar, Nine Digital, Streamlytics, The Trade Desk, Yahoo and WPP Resolve, along with a Google Ads integration. Other news from the company’s Connections event includes several new product names and new integrations among its marketing, commerce, customer service, and Slack products. If that’s not trendy enough for you, they’ve dipped their toe into Web3.0 with a closed pilot of NFT Cloud , which lets users create and manage non-fungible tokens.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.