Publishers Recognize that GDPR Strengthens Their Position
GDPR is the granddaddy of all data access stories. The pace is accelerating as companies scramble to comply by the May 25 implementation date. Latest subplot is advertisers trying to secure access to targeting data without incurring the responsibilities of managing it. Digiday has been covering it well: recent developments include proposals from IAB and from Google for publishers acquire consent on their behalf and a proposed contract from media buying giant GroupM that forces publishes to share access to data they collect. The common thread is that publisher control of the customer relationship gives them a stronger bargaining position with advertisers. This may be why Digiday reported earlier this month that publishers are less worried about GDPR than they were a few months ago.