PUMA India has deployed Salesforce Commerce Cloud to enhance the mobile shopping experience for their sports and activewear consumers. With best practices in mobile UX design, merchandising, and technical architecture being built into the solution, they can offer their customers an experience that is seamless and efficient.
Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, has been onboarded by India’s largest D2C home and sleep solutions company, Wakefit.co for Product Experience. Netcore Cloud’s product suite armed with Contextual Nudges & Walkthroughs is expected to greatly enhance the website experiences of users with no developer effort.
Customer data platform (CDP) for consumer brands Amperity has expanded its offices into APAC. The new Australian office will offer local engagement to the growing number of brands. A holistic customer view reduces expenses, grows revenue, and improves the customer and employee experience.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.