Look, I know you find identity management boring.

Enough about agencies. Here’s a nice survey about what marketers are up to. OnBrand Magazine surveyed 562 global brand managers and found their biggest challenges are proving ROI (34%) and collaboration between departments (14%); identifying necessary technology came in dead last at 2%, even behind “other”. Although 43% consider themselves early adopters of technology, just 35% planned to actually invest in 360 degree video, virtual reality, chatbots, or other advanced technologies this year. Hmm.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.