Resonate Adds $8 Million Funding to Grow Audience Targeting Business

Resonate also builds a targetable consumer list by projecting from a sample. Their base is 200,000 survey respondents, whose characteristics are then projected onto more than 200 million U.S. consumer profiles. The profiles are further enriched by offline and online behavioral data. Resonate just raised $8 million, bringing total funding to $37 million.