Resonate also builds a targetable consumer list by projecting from a sample. Their base is 200,000 survey respondents, whose characteristics are then projected onto more than 200 million U.S. consumer profiles. The profiles are further enriched by offline and online behavioral data. Resonate just raised $8 million, bringing total funding to $37 million.
Customer data-related announcements from Salesforce Marketing Cloud yesterday included integration with Google Analytics 360 for cross-channel customer tracking, bidirectional integration of first party data between the Salesforce DMP and its email engine, and integration with ThunderheadONE for real time interactions and next best action recommendations.
Speaking of inexplicable, here’s a study from Infographic World that finds infographics are effective. What’s inexplicable isn’t the conclusion but that the report isn’t accompanied by an infographic. Perhaps someone was being deliberately ironic. If so, they definitely get style points.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.