Restaurant CRM, marketing, and loyalty system vendor Bridg has acquired restaurant mobile app specialist Relevant Mobile. It’s yet another example of vertical market specialists building alternatives to general purpose CDPs and marketing products. Because you wanted more examples, right?
Just two weeks ago, we reported that “conversational marketing platform” Drift had added a module for sales reps and mentioned in passing that they had raised $47 million to date.
CDP mParticle has joined mobile martech vendors AppsFlyer, Braze, and Amplitude to create a OpenGDPR, a public API specification for responding to subject data requests. In plainer English, the companies have built a way for different systems to cooperate at finding data about an individual, which is needed to comply with the new European Union GDPR privacy regulation. They hope others will adopt their framework as a standard. The goal is to make compliance easier – without a shared framework, it could be nightmarishly difficult.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.