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Restaurant CRM Vendor Bridg Buys Mobile Specialist Relevant Mobile

Restaurant CRM, marketing, and loyalty system vendor Bridg has acquired restaurant mobile app specialist Relevant Mobile. It’s yet another example of vertical market specialists building alternatives to general purpose CDPs and marketing products. Because you wanted more examples, right?

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CDP mParticle and Others Create Open Framework to Manage GDPR Data Requests

April 13, 2018

CDP mParticle has joined mobile martech vendors AppsFlyer, Braze, and Amplitude to create a OpenGDPR, a public API specification for responding to subject data requests. In plainer English, the companies have built a way for different systems to cooperate at finding data about an individual, which is needed to comply with the new European Union GDPR privacy regulation. They hope others will adopt their framework as a standard. The goal is to make compliance easier – without a shared framework, it could be nightmarishly difficult.

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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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