How big are the ecommerce and retail media pies? GroupM estimates retail media at $101 billion for 2022, or 11% of global ad revenue, and ecommerce at 19% of all retail sales. Amazon actually ranks second to Alibaba in total ecommerce revenue, and only three of the top ten ecommerce companies are based in the US.
Instacart is also manning the anti-Amazon barricades. They just launched Connected Stores, an initiative that helps retailers compete with Amazon’s no-checkout technology. Clients also get an online component and lots of fresh customer data. Success isn’t guaranteed: Wegmans recently dropped a self-scanning program due to high shoplifting costs.
This Ascend2 report on data-driven marketing holds some surprises. Personalization (46%) turns out rank behind customer experience (58%) as the most important trend for the next year, while predictive analytics (28%) is ranks lower than improved data integration (33%). AI and machine learning are dead last at 10%.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.