How big are the ecommerce and retail media pies? GroupM estimates retail media at $101 billion for 2022, or 11% of global ad revenue, and ecommerce at 19% of all retail sales. Amazon actually ranks second to Alibaba in total ecommerce revenue, and only three of the top ten ecommerce companies are based in the US.
Instacart is also manning the anti-Amazon barricades. They just launched Connected Stores, an initiative that helps retailers compete with Amazon’s no-checkout technology. Clients also get an online component and lots of fresh customer data. Success isn’t guaranteed: Wegmans recently dropped a self-scanning program due to high shoplifting costs.
This Ascend2 report on data-driven marketing holds some surprises. Personalization (46%) turns out rank behind customer experience (58%) as the most important trend for the next year, while predictive analytics (28%) is ranks lower than improved data integration (33%). AI and machine learning are dead last at 10%.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.