Retailers are super-excited about “composable” architectures, with 91% considering it important, according to this MACH Alliance survey. (MACH stands for Micro-Services, API-First, Cloud Native, and Headless, which is a good tech checklist for true composability.) But just 2% say their systems are fully composable today. The focus here is largely on in-store technology; Customer Data Platforms don’t show up in the discussion.
The company has claimed data was “limited,” since it didn’t include payment card data.
The National Auto Dealers Association trade show wrapped up yesterday, leaving behind more evidence that industry-focused CDPs are growing. Announcements included a “full-scale customer data platform” called Audience IQ from Force Marketing, and new features for the “Customer Data and Experience Platform” from DAS Technology. DAS just changed its name from Digital Air Strike, which was so much cooler.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.