Digital marketing agency Rightpoint announced a managed solution based on Core DNA’s digital marketing platform. This is an excuse to mention the emergence of content management as a strategic capability almost on par with customer data management. It’s something that has come up in several consulting engagements and a point I’ve been meaning to discuss. Now that that’s off my chest, I should admit that Core DNA isn’t a good poster child for the concept: they actually a comprehensive digital customer experience solution that manages content, customers, omnichannel interactions, and digital transactions. Systems like that are another trend worth mentioning. Come to think of it, so are managed services arrangements like the combined Rightpoint/Core DNA offering. So many trends, so little time, eh?