Amazon Web Services (AWS) and Salesforce announced a set of new integrations, including sales of Salesforce products on the AWS Marketplace and easier data sharing between Salesforce Data Cloud and AWS data services. Most of the changes are fairly technical but the general lesson is that even mighty Salesforce is ultimately a guest on turf controlled by AWS.
Consumers may find passwords annoying, but IT security people dislike them much more intensely. This Delinea survey finds that biometrics are the preferred replacement among IT security teams (59%), followed by multi-factor authentication (46%), one-time passwords (37%) and PIN codes (30%). It’s not clear that consumers have quite the same enthusiasm for biometrics, which often feel creepy.
Oh, the irony. Just as streaming TV services recognize that selling ads is more profitable than selling subscriptions, European regulations are forcing ad-sales giants like Meta to offer ad-free subscription services. Snapchat is the latest to roll out a paid, no-ad option in certain markets. Snapchat’s post is cryptic so here’s a MediaPost article with some perspective.
If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.