Salesforce also announced Interaction Studio, which makes in-the-moment recommendations based on customer profiles that are updated in real time with data from multiple channels. You may have thought that’s what Salesforce Journey Builder did, but Journey Builder is for predefined sequences of outbound messages like email. Glad we cleared that up.
CDP BlueConic has added a standard set of real-time behavioral attributes to its customer profiles. These include recency, frequency, momentum and intensity. Users were already able to define custom real-time attributes.
Arguing the other side are privacy advocates like those backing the proposed California law that’s often compared with GDPR. This piece from AdExchanger shows how it’s different and in some ways even more stringent (hint: no exemption for “legitimate interest”). You won’t be surprised that it’s strongly opposed by ad industry groups.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.