This is slightly stale news but the SendGrid deal reminds us that Salesforce, whose Marketing Cloud is built around what used to be leading email platform ExactTarget, recently purchased interactive email vendor Rebel. Rebel has an API that lets recipients make purchases, submit forms, and do other Web-site-ish things within an email.
We’ll start with news that industry giant Cvent is buying Social Tables, which helps event planners lay out seating charts. Their secret weapon is a database with scaled diagrams of 4 billion square feet of meeting space.
Individuals might earn much less ad revenue if new privacy rules start to bite.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.