Does this newsletter shamelessly chase the latest trends in order to boost readership? Not at all: we are very ashamed of ourselves but do it anyway. So here’s yet another Data Clean Room story: Samooha just raised $12.5 million for its data clean product, which is doubly trendy because it runs on Snowflake.
AI-based sales email tools are not a new category. Lavender has been selling one for several years and now claims more than 10,000 users and several big companies as clients. They just raised an $11 million Series A, bringing total funding to $13.2 million.
You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates. Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors. Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.