The recent election may have made data, and facts in general, seem less important.

This post takes a close look at ActionIQ, a Customer Data Platform with deep roots in big data.  The system loads source data in its original file structure.  Users can then define derived variables to create their preferred view of the data and see the results in seconds.  We could tell you how it’s done but then we’d have to…well, you know.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.