Still here? Integral Ad Science found that ads are viewed more favorably when they’re seen in a high-quality environment. They discovered this by strapping electrode-studded shower caps to people’s heads and reading their brain waves. Back off man, we’re scientists.
Financial services company Capital One revealed a data breach affecting 100 million U.S. consumers who had applied for credit, plus six million Canadians.
Every time there’s an article about AI-based video analytics I look for one about AI-based video creation so I can write something witty about one AI watching what another AI created. Best I can do today is report that influencer marketing platform AspireIQ has launched a solution to convert influencer posts into paid ads on Facebook and Instagram. There’s probably some AI-based video creation in there somewhere.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.