Privacy is Now Top CDP Goal: Tealium Report
The News Gods are off to a slow start this week, but they did share some interesting surveys. Best of all is one from Tealium, which digs deeply into our favorite subject. Most surprising finding is that respondents rate privacy protection as the top CDP outcome (64%), far ahead of acquisition (53%) and personalization (48%). Interest in real-time data collection waned last year as users focused on more prosaic issues including ID resolution, online data capture, and integration.