News

Segment CDP Announces GDPR Compliance Features

We’re seeing a new round of scare headlines as companies realize they’re not ready for GDPR, the strict European Union privacy regulations that go into effect next May. It’s an opportunity for Customer Data Platform vendors, whose solutions can help companies meet GDPR requirements to show data they’re storing about consumers  and allow changes or deletions. Segment has just announced new capabilities to do this; so have others including Fospha, RedEye, BlueVenn (all UK-based), Tealium, and mParticle.