Even shipping and inventory software vendor ShippingEasy is thinking outside the box. They already had a customer marketing solution that creates segments and sends emails. They’ve now expanded it to include Amazon feedback management and a drop-and-drop template builder for email campaigns, segmentation rules, and abandoned Shopify shopping carts.
Let’s abandon our usual crankiness today. We’ll start with a blockchain-based consent tracking solution from location data vendor Cuebiq. Apps that collect data usage consent from consumers can store the details on blockchain, where other companies can read them to verify that data is shared legitimately. Nice.
Subscription marketing is still the wave of the future, unless I missed a memo. Two items on that topic: subscription ecommerce platform Limelight has added a new set of products including dynamic pricing, a drag-and-drop store builder, and ability to target campaigns at specific customer segments. Meanwhile, another subscription platform, AppDirect, has partnered with Coveo to add AI-powered search and recommendations.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.