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Shopee sees the number of Brazilian sellers on marketplace jump 600% by 2021

Shopee, Sea Limited‘s e-commerce behemoth based in Singapore, reported a 600% leap in the number of local sellers in Brazil – today, Shopee has more than 1 million Brazilian sellers registered in its marketplace. This means that more than 85% of Shopee’s sales in the country are local. Shopee’s strategy of investing in local sellers is justified: to remain competitive and grow in Latin America, more and more international platforms are betting on a hybrid strategy that combines the operational efficiencies of a global brand with local sellers, such as Amazon and AliExpress.

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Philippines’ PayMongo raises US$31M in funding, to serve local SMEs more

February 24, 2022

Philippines’s fintech and online payments company PayMongo has secured US$31m in funding from their series B funding, which they aim to serve local SMEs more. Said investment round participants include Justin Mateen’s JAM Fund, Philippine VC firms ICCP-SBI Venture Partners and Lisa Gokongwei’s Kaya Founders, together with existing investors Global Founders Capital and SOMA Capital.

CDPI Emerging Markets
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MercadoLibre automates vendor image moderation with A.I.

February 24, 2022

Latin America’s largest eCommerce ecosystem uses Vue.ai in their vendor onboarding processes to assess images faster and more accurately. 88% of shoppers think product images are crucial for making a purchase decision. Marketplaces and brands understand this and have invested a significant amount of resources in ensuring product images have clarity and create internal guidelines to secure quality. Every single image that a marketplace onboards needs checking to ensure guideline adherence and product credibility.

CDPI Emerging Markets
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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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