Simpl unlocked operational efficiency and reduced errors by automating engagement

India’s fastest-growing checkout payments partner Simpl has deployed a successful engagement strategy by investing in a robust marketing automation platform powered by CleverTap. Simpl’s leadership team decided to partner with CleverTap to ramp up their retention efforts and reduce errors and the time needed to launch campaigns.

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Oracle India bets on Cloud Services for high growth

September 22, 2022

Oracle is confident of achieving a high growth momentum in India for cloud services and believes that it would continue to register a 25% quarterly growth rate. The company has set its sights on becoming the preferred cloud services provider for business across sectors in India. The company, which saw global revenues of $11.4 billion with a year-on-year growth of 18% during the first quarter of the current fiscal year, also grew by 100% when it came to India’s cloud infrastructure unit.

CDPI Emerging Markets
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OneStream and PwC Australia Announce Alliance to Help Organisations Drive Finance Transformation in Australia

September 22, 2022

OneStream, a leader in corporate performance management (CPM) solutions for the world’s leading enterprises, and PwC Australia announced today they have entered into a strategic alliance for the Australian market. The alliance will leverage PwC’s expertise as a leading business and technology consulting services provider and OneStream’s unified, cloud-based CPM software to support activities ranging from project delivery to marketing and strategic business collaboration.

CDPI Emerging Markets
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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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