India’s fastest-growing checkout payments partner Simpl has deployed a successful engagement strategy by investing in a robust marketing automation platform powered by CleverTap. Simpl’s leadership team decided to partner with CleverTap to ramp up their retention efforts and reduce errors and the time needed to launch campaigns.
Oracle is confident of achieving a high growth momentum in India for cloud services and believes that it would continue to register a 25% quarterly growth rate. The company has set its sights on becoming the preferred cloud services provider for business across sectors in India. The company, which saw global revenues of $11.4 billion with a year-on-year growth of 18% during the first quarter of the current fiscal year, also grew by 100% when it came to India’s cloud infrastructure unit.
OneStream, a leader in corporate performance management (CPM) solutions for the world’s leading enterprises, and PwC Australia announced today they have entered into a strategic alliance for the Australian market. The alliance will leverage PwC’s expertise as a leading business and technology consulting services provider and OneStream’s unified, cloud-based CPM software to support activities ranging from project delivery to marketing and strategic business collaboration.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.