Simpli.fi is another programmatic ad platform, specializing in localized buys. They just announced a geo-fencing solution that sends messages to people when they enter a physical location, such as their home or business address. There’s nothing like coming home to a friendly Web ad after a hard day at work.
Remember GDPR? Just 27% of EU firms and 12% of U.S. firms met the May 25 compliance deadline but 76% and 68% respectively expect to comply by the end of 2018. When asked why they were complying, 54-59% cited customer expectations compared with 39-41% citing partner demands or fear of legal action.
Integration platform SnapLogic put a dollar value on companies’ data tech investments and the benefits of success. They found the average business will double its spend on data activation to $1.7 million in five years and expects to add $5.2 million revenue in return. Customer data was ranked as most valuable by 69% of respondents, far ahead of IT data (50%) and internal financial data (40%).
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.