Is the jury still out on social commerce? Our friends at eMarketer don’t think so: they expect it to grow 34% this year to exceed $53 billion and 5% of total U.S. ecommerce market. Related: Amazon-owned Twitch is jumping into the game and Motom is consolidating social shopping feeds from multiple platforms.
Not every exciting technology succeeds from the start. IBM is shutting down its TradeLens blockchain logistics platform, which was going to revolutionize shipping paperwork. And a Crunchbase review finds that most AI-driven truck companies have run out of gas.
“Mobility media” is industry lingo for ads on cars, trucks, and other things that go. I prefer Mobile Out of Home, since that could be MOO, but no one asked. Place Exchange, which sells programmatic ads on such things, is expanding its offerings with units that can target ads at specific locations as the vehicles pass by.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.