Do you suspect all this talk about blockchain in marketing is overblown? HTF market research estimates the 2017 spend on blockchain in media, advertising and entertainment at a mere $30 million. It does project a 82% annual growth rate, yielding $590 million by 2022. But even that seems low. A look at the report will cost you $2,350.
The Customer Data Platform industry continued its strong growth in 2018, adding 29 vendors, 2,600 employees, and $173 million in funding. These figures, contained in the CDP Institute’s latest Industry Update, show acceleration compared with 2017, when the industry added 26 firms and 2,200 employees.
Finally, cross-channel personalization, campaign management, and CDP vendor Manthan has expanded its real-time journey management, testing, and notification features. It can also match device IDs to offline consumer identities. ‘Nuff said.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.