Spend on Blockchain in Marketing Is Small But Growing Quickly: HTF Research

Do you suspect all this talk about blockchain in marketing is overblown? HTF market research estimates the 2017 spend on blockchain in media, advertising and entertainment at a mere $30 million. It does project a 82% annual growth rate, yielding $590 million by 2022. But even that seems low. A look at the report will cost you $2,350.