Sports marketing is another specialized area that has attracted CDPs in recent months. Sports app vendor FanReach has launched a new system with advanced audience segmentation, multi-variant messaging, and personalization. It might not be a CDP but it would certainly make good use of one.
Egyptian online used car retailer Sylndr has raised a US$12.6 million pre-seed funding round to help expand its operational and technological infrastructure, increase brand awareness, and grow its team.
Nigerian auto-tech startup Autochek has acquired Moroccan counterpart KIFAL Auto to drive its expansion into the North Africa region. Autochek aims to build digital solutions that will enhance and enable a seamless and safe automotive commerce experience across Africa.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.