Sports marketing is another specialized area that has attracted CDPs in recent months. Sports app vendor FanReach has launched a new system with advanced audience segmentation, multi-variant messaging, and personalization. It might not be a CDP but it would certainly make good use of one.
Egyptian online used car retailer Sylndr has raised a US$12.6 million pre-seed funding round to help expand its operational and technological infrastructure, increase brand awareness, and grow its team.
Nigerian auto-tech startup Autochek has acquired Moroccan counterpart KIFAL Auto to drive its expansion into the North Africa region. Autochek aims to build digital solutions that will enhance and enable a seamless and safe automotive commerce experience across Africa.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.