Square to buy ‘buy now, pay later’ giant Afterpay in $29B deal
Square announced today that it is acquiring Australian buy now, pay later giant Afterpay in a $29 billion all-stock deal.
Square announced today that it is acquiring Australian buy now, pay later giant Afterpay in a $29 billion all-stock deal.
Digital marketing firm PivotRoots announced the launch of its marketing technology (MarTech) consultancy and management wing PivotConsult to strengthen its data-led and consumer-centric approach.
LinkedIn has published the latest edition of its annual survey of B2B technology buyers, which looks at key industry trends in APAC and notes in order to help tech marketers maximise their performance and outreach.
The IAB is forecasting that digital video will capture some 60% of total TV/video ad spend this year, a growth of 100% on its share five years ago. The new 2025 Digital Video Ad Spend & Strategy Report also notes that CTV saw a 16% increase YoY in ad spend growth. CTV and social video will be the top “must-buys” for advertisers in 2025.