Square to buy ‘buy now, pay later’ giant Afterpay in $29B deal
Square announced today that it is acquiring Australian buy now, pay later giant Afterpay in a $29 billion all-stock deal.
Square announced today that it is acquiring Australian buy now, pay later giant Afterpay in a $29 billion all-stock deal.
Digital marketing firm PivotRoots announced the launch of its marketing technology (MarTech) consultancy and management wing PivotConsult to strengthen its data-led and consumer-centric approach.
LinkedIn has published the latest edition of its annual survey of B2B technology buyers, which looks at key industry trends in APAC and notes in order to help tech marketers maximise their performance and outreach.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.