Star Performers Have More Unified, Trusted Data: Demand Metric and AlignBI Survey

Having data isn’t all bad, of course.  Demand Metric and AlignBI report that 68% of star performers have a complete or near-complete view of their customers, compared with just 18% of under performers.  Trust is an even bigger differentiator: 71% of star performance trust their data compared with just 15% of under performers.  Much more here on metrics, technology, staffing, and other details.