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SteelHouse AI Replaces Media Planners, Buyers, Lunchers

This newsletter has written more about GDPR than our readers wanted to see. But we’ve written still more about artificial intelligence, just because it’s so darned cool. Latest installment: self-service adtech vendor SteelHouse has announced Dynamic Spend Optimization, which lets users specify a budget, goal, and launch date and sit back as AI allocates the budget across channels, spends it, and optimizes results. It’s designed for companies that want to replace agencies with an in-house media operation. Unconfirmed rumor: roadmap includes OpenTable integration so the software can also take marketers to lunch.

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Hacked Vacuum Cleaner Doubles as Spy Cam

November 16, 2017

And if you don’t have enough to worry about, it turns out your vacuum machine could be spying on you too. Researchers at Check Point, who are paid to try such things, found they could hack into the camera on a Wi-Fi connected LG vacuum robot, despite sophisticated anti-hacking defenses employed by the manufacturer. Their point may be undercut by a video illustrating the hack: while intended to be ominous, it seemed to show the main risk is the world learning whether you have dust bunnies.

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RudderStack Adds Snowflake-Powered Data Apps

September 19, 2024

RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.

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