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SteelHouse AI Replaces Media Planners, Buyers, Lunchers

This newsletter has written more about GDPR than our readers wanted to see. But we’ve written still more about artificial intelligence, just because it’s so darned cool. Latest installment: self-service adtech vendor SteelHouse has announced Dynamic Spend Optimization, which lets users specify a budget, goal, and launch date and sit back as AI allocates the budget across channels, spends it, and optimizes results. It’s designed for companies that want to replace agencies with an in-house media operation. Unconfirmed rumor: roadmap includes OpenTable integration so the software can also take marketers to lunch.

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Hacked Vacuum Cleaner Doubles as Spy Cam

November 16, 2017

And if you don’t have enough to worry about, it turns out your vacuum machine could be spying on you too. Researchers at Check Point, who are paid to try such things, found they could hack into the camera on a Wi-Fi connected LG vacuum robot, despite sophisticated anti-hacking defenses employed by the manufacturer. Their point may be undercut by a video illustrating the hack: while intended to be ominous, it seemed to show the main risk is the world learning whether you have dust bunnies.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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