Customer Data Platform vendor BlueVenn announced a strategic partnership with Throtle, which helps companies connect online to offline identities. What’s interesting is such integrations have usually been done as clients request them; this makes the integration more part of BlueVenn’s standard offering.

And if you don’t have enough to worry about, it turns out your vacuum machine could be spying on you too. Researchers at Check Point, who are paid to try such things, found they could hack into the camera on a Wi-Fi connected LG vacuum robot, despite sophisticated anti-hacking defenses employed by the manufacturer. Their point may be undercut by a video illustrating the hack: while intended to be ominous, it seemed to show the main risk is the world learning whether you have dust bunnies.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.