This newsletter has written more about GDPR than our readers wanted to see. But we’ve written still more about artificial intelligence, just because it’s so darned cool. Latest installment: self-service adtech vendor SteelHouse has announced Dynamic Spend Optimization, which lets users specify a budget, goal, and launch date and sit back as AI allocates the budget across channels, spends it, and optimizes results. It’s designed for companies that want to replace agencies with an in-house media operation. Unconfirmed rumor: roadmap includes OpenTable integration so the software can also take marketers to lunch.