SteelHouse AI Replaces Media Planners, Buyers, Lunchers

This newsletter has written more about GDPR than our readers wanted to see. But we’ve written still more about artificial intelligence, just because it’s so darned cool. Latest installment: self-service adtech vendor SteelHouse has announced Dynamic Spend Optimization, which lets users specify a budget, goal, and launch date and sit back as AI allocates the budget across channels, spends it, and optimizes results. It’s designed for companies that want to replace agencies with an in-house media operation. Unconfirmed rumor: roadmap includes OpenTable integration so the software can also take marketers to lunch.