Tealium is making it easier for clients to insert custom Javascript operations within their processing flows. The new feature, called Functions, gives users a canvas to hold Javascript code that accesses Tealium connectors and data. The initial version will move data and access destination APIs; later versions will add data transformations within Tealium itself.
The majority of Asia Pacific (APAC) financial services firms say automation delivers competitive advantage, according to new research commissioned by Appian in collaboration with Longitude.
Catalina and Verizon Media are matching their identity graphs, making it possible for marketers to advertise to Verizon audiences and then see Catalina’s data on what audience members actually buy at retail. Verizon Media has data on 148 million people while Catalina tracks 103 million U.S. households. It’s all cookie-free.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.